The Making of a Logo

After 15 years of raising sheep, I figured it was about time to get a logo to represent my flock and build my marketing. I couldn't think of anyone better to help me with this project than Victoria Savka! While we completed this project some time ago, I realized I haven't even "officially" introduced it.

Victoria and I were introduced by our moms several years ago, who work together at Monroe Community College. We became instant friends who bonded over our love of farm animals (especially sheep), as well as our love for the outdoors, Sunday afternoon hikes and a good bowl of pho.

Those of you who are fans of the Maryland Sheep and Wool Festival might recognize Victoria's artwork, as she won the 2016 contest. To MDSW fans like my family, this is a big deal! She has come out to visit my flock several times and has even featured my sheep in several pieces of her artwork. The one below (taken at Corn Hill Art's Festival) features of a couple of my favorite ewes.

Victoria's artwork is done using a method called drypoint printmaking, which uses sharp tools to etch onto a hard surface like copper or plexiglass. I love how the images are simple yet detailed and convey the textures of the animals she creates. My breed, the Lincoln Longwool, is known for their long curly locks and I knew my farm logo needed to accentuate that characteristic of the wool. I asked Victoria what she thought about helping me with this process and she eagerly agreed! Being busy people, it was a long process of back and forths. She began by creating some sketches and I picked out which ones I liked and told her why. She then used my feedback to create several more iterations, fine tuning the details and the parts that I liked. We ended by creating a unique, hand lettered font to match the final artwork.

I am so excited about my farm logo and began using it in 2019 on my first batch of farm yarn. I can't wait to continue using it for many years to come! And please check out and support Victoria's amazing artwork!

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Victoria and I at the Corn Hill Arts Festival in 2017 with a print of two of my ewes.