The Making of a Logo
After 15 years of raising sheep, I figured it was about time to get a logo to represent my flock and build my marketing. I couldn't think of anyone better to help me with this project than Victoria Savka! While we completed this project some time ago, I realized I haven't even "officially" introduced it.
Victoria and I were introduced by our moms several years ago, who work together at Monroe Community College. We became instant friends who bonded over our love of farm animals (especially sheep), as well as our love for the outdoors, Sunday afternoon hikes and a good bowl of pho.
Those of you who are fans of the Maryland Sheep and Wool Festival might recognize Victoria's artwork, as she won the 2016 contest. To MDSW fans like my family, this is a big deal! She has come out to visit my flock several times and has even featured my sheep in several pieces of her artwork. The one below (taken at Corn Hill Art's Festival) features of a couple of my favorite ewes.
Victoria's artwork is done using a method called drypoint printmaking, which uses sharp tools to etch onto a hard surface like copper or plexiglass. I love how the images are simple yet detailed and convey the textures of the animals she creates. My breed, the Lincoln Longwool, is known for their long curly locks and I knew my farm logo needed to accentuate that characteristic of the wool. I asked Victoria what she thought about helping me with this process and she eagerly agreed! Being busy people, it was a long process of back and forths. She began by creating some sketches and I picked out which ones I liked and told her why. She then used my feedback to create several more iterations, fine tuning the details and the parts that I liked. We ended by creating a unique, hand lettered font to match the final artwork.
I am so excited about my farm logo and began using it in 2019 on my first batch of farm yarn. I can't wait to continue using it for many years to come! And please check out and support Victoria's amazing artwork!
2/10/2020 09:34:15 am
Congratulations to your new logo. May your business prosper and may you offer more jobs for the people. I love sheep, it signifies purity and devotion. In the bible, most of the apostles have a flock of sheep. They use sheep's wool to create clothes. Today, people eat sheep's meat, whether it's lamb or mutton. I have tasted their meat and it really tastes good. May you produce good quality sheep products for the consumers.
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Emmaline Long, main owner of Orchard View Farm, has a passion for Lincoln sheep and loves educating others about her breed and farm, She currently serves as the Vice President of the National Lincoln Breeders Association.
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Orchard View Lincoln Longwools
7617 S. Lake Rd., Bergen NY 14416
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